STRATEGIC MARKETING, Market Research and Analysis
(see SMB Value Partners Video below)
Jack Welch quoted, “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage”. Any successful business, marketing or product strategy seeks to construct the most viable and durable competitive advantage. Compelling value propositions and superior positioning must be built on the foundation of an astute understanding of constantly moving industry landscapes. It is critical that organizations continually evolve their industry and competitive assessment knowledge base. Business and marketing strategy is driven from insights gained from market research and analysis. The basic collection of data and its ultimate translation into usable information provides the true basis for deriving industry and competitive intelligence. Analysis of information by correlation, inference, extrapolation (even the collective wisdom of stakeholders) helps create intelligence that provides our clients with the ability to strategize, and to act. SMB Value Partners works with our clients ensuring they establish and maintain competitive advantage for their products in the marketplace. Good intelligence about their industry and the competition gives our clients the edge and expertise to strategize and act with purpose and clarity. The more our clients know about their industry and the competition, the more they are able to capitalize on this knowledge by developing relevant value propositions that serve the needs of their customers. This effort results in increased customer satisfaction/retention and opportunities for growth with new customers. |