Outsourced Services
SMB Value Partners is a consulting firm specializing in creating increased customer value. Our small to medium sized clients (for-profit, not-for-profit, and also divisions of large corporations), team with us to ensure they are offering the most relevant products, services and solutions to their customers. This effort retains and expands the business with existing customers, and supports their marketing and sales efforts to win new customers.
Our facts-based, integrated, modular process begins with market research and data analysis, building a bridge from market and customer insights into our client's strategic and tactical plans. We partner with the organization's Marketing, Sales, IT, Finance, and customer-facing business units to help them "connect-the-dots", ensuring they have an understanding of their portfolio's financial results (sales trends and profitability), as well as customer/market needs, wants and behaviors. Using these insights, we collaborate with the client team to build a bridge from insights to strategy, assisting them in delivering relevant value - products, services and solutions customers want, and will pay for. Our modular process is scalable. Clients can 'plug and play', leveraging our expertise just where they need it, on a project basis or as an out-sourced partner. Specific services include: ► Market Research and Analysis ( click for details ) ► Market Planning, Database Segmentation and Targeting ► Product/Portfolio Lifecycle Management ► New Product Development ► Channel Management ► Integrated Marketing Communications ► Marketing ROI Analytics/Measurements ► Sales and Operations Planning (S&OP) and Demand Forecasting ► Information Technology Strategy, Data Extraction and Reporting, Application Implementation, Infrastructure; Project Management) ► Strategic Planning ► Organizational Performance Measurement ► Implementing Strategy ► Fractional Leadership |